Let's see, here is a fun one for sports enthusiasts, which is baseball scores, just sit there, and scrolling. TV tracker, I'm sure you've seen. It goes and finds all the TV shows that you might want. This is a favorite of mine, Wikipedia. For those of you who don't know, this is an open-source encyclopedia where everybody contributes to it. It has now become one of the most robust and certainly accurate encyclopedias in the world because you've got experts from all over the world contributing to it and we just look up Tiger here and you can get the lowdown on all kinds of tigers.

So that's Wikipedia, which is great, and lastly I want to show you Yahoo just released an updated one on their traffic, and I can put San Francisco, California, here, and there is the traffic updates for San Francisco. So these are just a few of the over Dashboard Widgets that are available now on Tiger that you can go get.

And we just released the new site on the OS X tab of Apple. These 2 million copies that we've delivered so far? They represent already 16 percent of the entire Mac OS X user base, Panther is about half, about a quarter is Jaguar and about 10 percent are the laggards on an early versions of X.


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And after six weeks this is phenomenal. Now where do we expect to be when we meet again here next year? This time next year, we expect that Tiger is going to be half of the OS X user base.

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So we're really thrilled about that. And if we take a look of what we've done over the last five years, we've released five major versions of OS X over the last five years. In that timeframe, of course, Microsoft released XP and looking forward, what do we see? Well, the next, really I'm very pleased to announce, that the next release of OS X is going to be called Leopard and we're not going to be focusing on it at this conference today, but we certainly will in the future and we intend to release Leopard at the end of or early right around the time when Microsoft is expected to release Longhorn.

So that's what the future looks like and we look forward to telling you about Leopard. Now, let's go to a big topic, transitions. Let's talk about transitions. The Mac in its history has had two major transitions so far, right? The first one, 68K to PowerPC and that transition happened about 10 years ago in the mid-'90s. I wasn't here then, but the team then did a great job from everything I hear. And the PowerPC set Apple up for the next decade.

It was a good move. The second major transition, though, has been even bigger and that's the transition from OS 9 to OS X that we just finished a few years ago, in the early part of this decade. This was a brain transplant and even though these operating systems vary in name only by one, they are worlds apart in their technology.

Screenshots

OS X is the most advanced operating system on the planet and it has set Apple up for the next 20 years. Today it's time to begin a third transition. We want to constantly be making the best computers for you and the rest of our users and so it's time for a third transition and, yes, it's true. We are going to begin the transition from the PowerPC to Intel processors and we're going to begin it for you now and for our customers next year. Now, why are we going to do this, right? Why do we want another transition?

Because we want to make the best computers for our customers looking forward.

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Now, I stood up here two years ago in front of you and I promised you this, and we haven't been able to deliver that to you yet. I think a lot of you would like a G5 in your PowerBook and we haven't been able to deliver that to you yet. But these aren't even the most important reasons.

The most important reasons are that as we look ahead, though we may have great products right now, and we've got some great PowerPC product still yet to come, as we look ahead we can of envision some amazing products we want to build for you and we don't know how to build them with the future PowerPC road map. And that's why we're going to do this. When we look at Intel, they've got great performance, yes, but they've got something else that's very important to us. Just as important as performance, is power consumption.

And the way we look at it is performance per watt. For one watt of power how much performance do you get? And when we look at the future road maps projected out in mid and beyond, what we see is the PowerPC gives us sort of 15 units of performance per watt, but the Intel road map in the future gives us 70, and so this tells us what we have to do. Now this is not going to be a transition that happens overnight, it's going to happen over a period of a few years. Again, we've got great products right now and we've got some great PowerPC products in the pipeline yet to be introduced.

But starting next year we will begin introducing Macs with Intel processors in them and over time these transitions will again occur. So when we meet here again this next time next year, our plan is to be shipping. There are two major challenges in this transition. Now, I have something to tell you today. Mac OS X has been leading a secret double life for the past five years. There have been rumors to this effect, but this is Apple's campus in Cupertino.

Let's zoom in on it and that building right there. We've had teams doing the just-in-case scenario. And our rules have been that our designs for OS X must be processor-independent and that every project must be built for both the PowerPC and Intel processors. This has been going on for the last five years. Just in case. So Mac OS X is cross-platform by design, right from the very beginning.

As a matter of fact? Let's go have a look. Let's go have a look here. So we've been running on an Intel system all morning and let me just go, you know, do a few simple things. Baseball, you know, boom, all the normal stuff just works. Let's go back to these Dashboard Widgets that we just brought up, there they are and, you know, we can even--let's see here, you know--go find a calendar event here. Very simple!

Let me go show you mail. There is mail right here. Safari, here is the new Widget stuff, way to find some new widgets, boom, on Apple. Let me show you iPhoto, loading in 4, photos, here we are. And let me go ahead and play you a movie. Here it is, let me get rid of this. Here is a movie trailer here. All right, enough of that. We are very far along on this but we're not done, which is why we're going to put it in your hands real soon, so that you can help us finish it.

Now, the second major challenge is your apps right? So let's take a look at how you're going to make Intel versions on your apps. You can separate code into kind of four different buckets: Widgets, Scripts, Java, Cocoa Apps, which of course are made with Xcode, Carbon Apps, which can be made from Xcode, and Carbon Apps which can be made from Metrowerks. Now each have different properties. Widgets, Scripts and Java, they just work, right? They just run, nothing to do. Cocoa apps, a few minor tweaks and a recompile and they just work. Carbon with Xcode, more tweaks and a recompile, and they're going to work.

And in Metrowerks, the first thing you have to do is move to Xcode. So, let's take a look at this again: Widgets, Scripts and Java just work. Cocoa apps, literally a few days and your Cocoa app's going to be running with an Intel version. Carbon apps, it's to be a few weeks, a few more tweaks, although there are exceptions to that although we maybe overstating it here, which we'll see in a minute. And and in Metrowerks we don't know, you've got to get to Xcode. So the key here is getting to Xcode. Now we started evangelizing Xcode 18 months ago, how is everyone doing on Xcode?

They're doing well. Our top developers, over half are using Xcode today, over half of our top developers and another 25 percent of them are in the process of switching to Xcode. So, over 80 percent of our top developers are using or are in the process of using Xcode, and less than 20 percent haven't got onboard yet. Now is a good time to get onboard. So Xcode is the key and we've got a new Xcode today to give you, Xcode 2. This has got some new fun features as you know Xcodes are a very robust development environment, but the most important new feature, the giant new feature is when you go to build your app you get a little sheet that pops down, all blown up for you here.

What are you going to build for? That's the binary that's going to contain all the bits that run both the architectures and so the loader for each one loads the right set of bits and goes. One binary works on both PowerPC and Intel architecture. So you can ship one CD that supports both processors, and again? So we want to support both of these processors into the future and universal binaries is the way to do it. So get on Xcode 2. There will be a copy for everybody at the registration desk immediately following this keynote.

So let's go back? Now, again, this is nothing like carbonization. This is a lot easier. And I want to focus on one app right here, a Carbon App written in Xcode. This is a developer I've known for a long time. I gave him a call Wednesday night, this last Wednesday night, and I said, "We've got something really secret we're working on in and I can't tell.

Jobs : So the key The key message here is to get to Xcode, get to Xcode 2. I think you're going to be very pleasantly surprised. But even with all of this effort, not every application is going to be universal on day one. So what are we going to do? Another method for using symbols is to access the Special Characters, found on the Edit menu in Pages, Numbers, and Keynote. With the insertion point blinking in the required textbox, double-click the symbol you want to use see Figure 6. Figure 6 Accessing special characters provides a great range of ready-made graphics. In this example, a rocket ship graphic is selected.

A final tip: Make your symbols big! An alternative method for adding graphics is to take screen shots and paste them into Keynote. In Figure 7 , three photographs are being selected from a website. Figure 7 Take selective screen shots to illustrate your presentations. To take this kind of screen shot, press Command-Shift-4, which causes a crosshair to appear onscreen. Drag to select the area you want to capture.

Holding down the Control key while dragging the selection copies the selection to the clipboard. The screen shot on the clipboard can be pasted directly into Pages, Numbers, and Keynote. Figure 8 Mac Help describes how to take different types of screen shots. Keynote is like a box of chocolates, with a mouthwatering selection of animations that can be applied as transitions between slides; to create builds in and out on page elements; or to move, rotate, and fade objects. You might be tempted to try them all, but too many effects can obscure your message and distract your audience.

Decide on a suitable transition and build method, and apply it consistently. Figure 9 Copy and paste Build and Action animations to speed up your presentation development.

Macworld Expo 2006 Keynote

As your presentation develops, it can be useful to see it in a fresh light. You might notice sections of heavy statistics bunched together, or perhaps you have too many introductory slides before you get to the first major point. You can also use Light Table view to drag slides around, changing the sequence of the slideshow, as shown in Figure Figure 10 Light Table view lets you assess the balance of your presentation. Move or skip slides as needed.


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